Breaking news - Loewe & Basque sport

The company Louis Vuitton Moët Hennessy (LVMH). Through one of his brands: Loewe, has recently used some athletes as image for its sports eaux de toilette collection.

One of the chosen athletes is a Basque Jai Alai player Iñaki Osa. 

Very happy to see the importance that this perfume brand has given to a local Basque tradition.

Jai Alai has deep roots in the Basque Country and that it is also very popular abroad, specially in America (Miami, Florida hosts some of the best tournaments).